Do I NEED A
WEBSITE FOR MY YOUTUBE CHANNEL?
YES, YOU NEED A
WEBSITE TO GROW YOUR YOUTUBE BRAND
YouTube is the
most lucrative platform for content creators according to an article
by Business Insider. Over 180 million hours of YouTube content is
viewed on connected television devices daily. Entrepreneurs,
celebrities, and brands interested in reaching cord cutters and young
audiences produce content for the platform. Creative's, budding
entertainers, and aspiring influencers launch YouTube channels to
connect with audiences. Whether you’re a B2B service provider,
self-employed, creative, or entertainer, you want to build your channel
and brand with a website.
Why should you
have a website for your YouTube channel? Having your own website gives
you ownership of your brand from the moment your channel launches. Your
viewers can have somewhere to read your stories and access non-video
content from you. When you have your own website you can publish more
content types that give you the opportunity to connect with a broader
audience. Selling merchandise on your website is a way to earn cash from
your channel while you work to qualify for ad sharing revenue.
OWN YOUR BRAND
Your videos on
YouTube are your intellectual property and brand. When you have a
website outside of your YouTube channel you’re able to build your brand
and connect with your viewers in a space you own. Launching your website
with your channel can help establish your website as the best place to
find content from you with search engines.
You can use the
growth from publishing videos on your YouTube channel to help grow your
brand. By blogging and connecting all of your online platforms to your
branded website you can position your website as the center of your
brand. Your website is also where people who don’t use YouTube can learn
about your brand, watch your videos without the distractions that come
with YouTube, and deepen the connection with your brand.
PROVIDE ACCESS TO
MORE CONTENT
Inviting viewers
to your website provides a way to share more than videos. Brittany
Hennesy, the author of Influencer, advised niche and micro-influencers
on YouTube and Instagram to build websites that include blogs or
podcasts to be more attractive to influencer recruiters. If you’re a
photographer or artist, your website is where you share your portfolio.
Travel bloggers, fashionistas, or makeup artist can share photo
galleries of adventures, OOTD (outfits of the day), and before and after
transformations. Your website is also where viewers can find out how to
connect with you on other social platforms.
Your website is
the perfect place to share more details about collaborations with other
YouTubers and on other services like Twitch. You can invite viewers to
listen to interviews on radio shows and podcasts, and meet you at
conferences and online summits. You can also share private videos and
exclusives intended for channel sponsors or Patreons on your website.
Behind the scenes, bloopers, funny anecdotes, and reels that aren’t
polished enough for your channel, but may be of interest to your
superfans, can be published on your website as well.
If you’re using
YouTube as a marketing tool for your new gig economy services, getting
your viewers to your website is the goal. Each video should contain a
call to action to be completed on your website. You can invite viewers
to register for online and offline events. You can host webinars.
Potential clients can schedule consultations, and have access to your
white papers and case studies you reference in your videos. While video
has been forecasted to continue growing as a “preferred” content medium
many professionals prefer documentation when making purchasing
decisions.
BUILD A SPACE TO
CONNECT WITH A NEW AUDIENCE.
Your YouTube
channel superfans may have friends who don’t like video. With your own
website, your video content can be repurposed into written or audio
formats. You can also use your website as the place to receive feedback
from your most devoted fans on new content types you haven’t tried on
your YouTube channel.
Giving your
website visitors exclusive access to videos you don’t publish on YouTube
can deepen your connection. Today’s audiences want to be a part of the
process as well as enjoy the final project. Your website is the perfect
space to provide uninterrupted engagement among you and your viewers.
For your viewers who are inspired to launch their own channels or brands
and looking to you as their “mentor,” your website is where you can
provide services like courses, group coaching, or one-on-one consulting.
MERCHANDISE YOUR
BRAND
One cool phrase
or viral video can be the foundation for your brand’s tagline or
catchphrase for your viewers. Your website is the perfect place to sell
merchandise for your YouTube channel. Hosting with pair offers access to
the Weebly drag-and-drop e-commerce management solution. We also offer
affordable WordPress managed hosting plans. No matter which system you
choose to build your website and sell your merchandise you’ll have
access to live US-based technical support 24/7.
YES, YOU NEED A
WEBSITE FOR YOUR YOUTUBE CHANNEL
Your website for
your YouTube channel helps you build your brand. Having your own website
gives you ownership of the online hub for your channel’s brand. Having a
website provides the opportunity to connect with online audiences who
prefer other media types. A website is an online space to make money
without ad revenue.
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